Browsing by Author "Tuncel, Hakan"
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Integrated Marketing Communication with the understanding of Public Relations
Tuncel, Hakan (Istanbul Univ, 2009)The dicipline of public relations usually used to be at the secondary importance in marketing communication activities for ages. Promotion stage of marketing mix was predominantly advertising. PR, however, was only an extra ... -
AN INTERPRETATION ABOUT THE CONCEPTUAL FRAMEWORK OF THE CORPORATE COMMUNICATION
Tuncel, Hakan (Marmara Univ, Fac Communication, 2011)In our modern world, thanks to information technology which is developing rapidly, especially for business organizations, the critical importance of communication increases each year. For enterpreneurs, corporate brand, ...